OUGD503 - Responsive [SB2] - Selecting a Theme

Selecting a theme for our project was difficult as we had to avoid the obvious themes of South America and really create a memorable set of bottles that hadn't been done before. Charlotte mentioned she was currently really interested in mono print and showed me some of her prints she had done for her brief prior. The mix of authenticity with the handmade print feel and the bold, bright colours went really well together and I suggested infusing these authentic patterns with a neutral, professional typeface and layout to attract a new audience to the brand without alienating their current loyal customers. Charlotte really liked this idea and we started drafting up some colour palettes of each of the countries, we looked at flags, flowers, symbolic colours and everything we could find to try and represent the country. Since the ingredient being advertised by FeverTree was quinine, the anti-malaria medication, we decided to use flowers as the base for our mono print patterns to attract younger and older customers alike. The natural feel of the bottles would push the concept of FeverTree being an all-natural product that supported communities worldwide.