Tuesday, 12 April 2016

OUGD503 - Responsive [SB1] - Secret 7

For Secret 7 I produced a sleeve design for Tame Impala - The Less I Know The Better. Upon first hearing the songs this was the one I personally enjoyed the most and would be the most passionate about making a sleeve for. This was a quick turnaround for the brief as I created the sleeve within 8 hours from start to finish, and I purposefully didn't do much research into the artist as to create something personal and original to me.

This is the sleeve I created.


The sleeve is influenced by the lyrics talking about a girl who the singer loved but she was with someone else. He represents the girl as a tease which is shown in the photography I used, accompanied by the phrase "it's a secret", uttered like a phrase said to her lover.

I think the abstract nature of this sleeve makes it interesting and it is open to interpretation and could have many meanings (it has more than one even to me). I am proud of this piece as I was able to complete it in one very long sitting and it was far less stressful than last years' Secret 7 when I lingered on the project for too long and started to dislike my work. 



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