Responsive has definitely been one of the most rewarding modules I have done thus far on this course. I really enjoyed how long the module went on which allowed me to really put as much time and effort into my projects as I needed. Responsive was definitely more of an insight into how the industry works professionally, with more self-directed projects instead of being told exactly what to do. I think this is a good sign because I am showing more and more independence with my work, which in turn boosts my confidence and allows me to do more with my projects. When we were first briefed on the project, I was definitely intimidated as the open-ended nature of this project was a big step to becoming a professional designer. However, when I first started working on the project I was immediately put in a groove that was easy to follow and surprisingly I was able to follow a strict design regime and meet all my timed deadlines. Moreover, I was putting passion into my designs because I was designing things I thoroughly enjoyed.
The Landbay brief was definitely my favourite brief out of them all, as it was the one I was able to put the most time into. The research for the project also taught me more about financial lending and definitely put me in the correct mindset to design for an audience that hadn't a clue about financial lending and how it could help them. I feel I was able to create a concept that created a new depth to the company, and I was very proud of this as in the beginning of the course I didn't even consider conceptual thinking as a part of a design, only designing for aesthetic.
The minor briefs were also very successful, with my Goat Collective submission being displayed at their exhibition and getting to talk to fellow creatives about their projects and their way of thinking. I really enjoyed being able to gain some exposure on my projects and to get some unbiased feedback on what people liked and didn't like about my work.
The collaborative brief at first was daunting, as I was very nervous that no-one would want to work with me if my work wasn't good enough! However, the amount of people that sent me emails and asked me to work with them gave me a massive confidence boost as it was nice to see people enjoying my work, as that is a big part of why I want to be a designer.
I worked with an illustrator on the FeverTree YCN brief which was really interesting as it was for a target audience that I had never designed for before. This really threw me out of the deep end, but I really grew as a designer from it and I learnt how to properly adapt to different audiences and to never box myself in to a single style.
Overall, this was a very rewarding brief and if the third year is structured in a similar fashion, I feel I will thrive under these conditions.
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