OUGD503 - Responsive [SB2] - FeverTree Campaign Website

As part of our campaign, I was tasked to product a website to accompany the launch of our special edition bottles. The aims of this website were really simple: promote the product and inform consumers of where to purchase said product.

The four icons in the middle of the screen effectively convey our whole product, all of the main elements of our bottle wrap are combined into the squares and the rest of the website is there to simply inform the consumer. As this is a campaign website rather than the main FeverTree website, far less information is needed and usually the consumer will already have an interest in the bottle (enough to research it) and will be easier to convert to a sale with simple navigation and information.

The idea with hovering over the country would be that the pattern fills the screen so the consumer can see the whole wrap. This interactivity works well as it demonstrates our product without any hassle or navigation necessary.