OUGD503 - Responsive [SB2] - The Extra Mile

We had decided from the beginning that we would like to go the extra mile on this project, and create something we would be genuinely proud of by the end of it. For this to happen, we would need to separate ourselves from the other applicants. I proposed the idea that we should purchase some FeverTree bottles and wrap the bottles ourselves so we could take some real product photography as I noticed most of the applicants thus far had simply mocked their idea up on the template provided which seemed to limit how original their idea could be.

This proved to be quite difficult as the facilities at the College weren't sufficient for us to shrink wrap the bottle to a professional standard (the machines that do this cost a minimum of £5000 without materials!) With this in mind, we had to find a different way to wrap the bottle without distorting the graphics. After speaking to James (the print room staff member) we decided to print the graphics onto acetate and stick the acetate directly onto the bottle, with gaps for the front and back labels.

This came out really well, but took trial and error to get the dimensions correct on the bottle. Below are the final results of the prints without the labels attached.