OUGD503 - Responsive [SB2] - FeverTree Initial Ideas

My partner for the FeverTree project was Charlotte Curnick from Illustration. I felt that we got along from the beginning and we had the same outlook on the project; to create something that we could be proud of and put in our portfolios, and to of course win the YCN award! We started by looking at the list of countries to choose from, which are below:

With these countries, we tried to pick a theme as to set a concept from the beginning. We decided to go with a south american theme as the countries in South America have some elements in common with each other, and the colour palettes of the design coming out of these countries is very bright and eye-catching, something me and Charlotte usually don't work with which would make it a fun challenge to work on.

Our idea from the beginning was to combine our talents, with me being lacking in illustration skills and Charlotte lacking in type and layout, we could each be the gaps in each others' skills and hopefully create an innovative, exploratory project that went the extra mile.