Monday, 17 November 2014

Vector Type Evaluation


My final outcome for this brief came out very well as I had quite a solid concept and my reasons for making all of my design choices were well justified. I researched in-depth into what I had to do to create an appropriate typeface relating to the world ‘reliable’ and I think my outcome fit the brief very well. I think my letterforms achieve reliability through the use of slab-serifs as they impose strong foundations.

Some of the things I could have approached in a better way include the way I generated ideas, I didn’t organize my idea generation as well as I could have by documenting all of the whole process. Instead, I simply created my letterforms as they came out of my head. Another thing I could have done better was conduct more primary research into what people think my word meant. Perhaps I could’ve come up with more concepts if I got multiple opinions on what defines reliability which is something I will do in future briefs. I could also have produced my letterforms neater with grid paper or layout paper, as it would result in straighter lines and would improve professionalism.

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