I was impressed with my final outcome as I challenged myself to create multiple outcomes and challenge my creative thinking. I was able to produce letterforms that are both obvious and subtle, and effectively choose a letterform that was appropriate as a concept and I made this decision with design in mind. I was able to use a grid to efficiently create my letterforms to the same standard, and I made sure it looked professional and neat. I think my research was thorough and informed, and every decision I made during this brief has related back to my research somehow. I use visually appropriate reasons for my designs and I think it makes my concept appropriate for my word.
Some of the things I could have approached in a better way include the way I generated ideas, I didn’t organize my idea generation as well as I could have by documenting all of the whole process. Instead, I simply created my letterforms as they came out of my head. Another thing I could have done better was conduct more primary research into what people think my word meant. Perhaps I could’ve come up with more concepts if I got multiple opinions on what defines reliability which is something I will do in future briefs. I could also have produced my letterforms neater with grid paper or layout paper, as it would result in straighter lines and would improve professionalism.
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