OUGD504 - Design Production [SB1] - Final Design & Evaluation

My final design was a quick turnaround due to me changing my ideas because of problems with my initial "final" idea. I had trouble lining elements up in my idea and so I changed it to a more simple open-out maze. I really like my final idea as I think it is simple but effective. It resembles my creative process as I work in stages to keep myself organised, and slowly unravels throughout my brief. I added some handy tips in there but tried to make them original because I thought my audience would be bored of the usual facts you'd get about the creative process. I believe I continued my informal approach throughout my design, with the use of calligraphic fonts and block colours.

Here is the rough print of my final design, in black and white as a test print.

 



The printing process of my design would be easy as it is simply an A4 sheet that is cut and folded multiple times. I think this makes it a functional design as it would be able to be mass produced to market if this was a live brief. I decided to peer-review my design to see if it met the standards of my fellow classmates, and here were some of the responses I received.

Ethan: Ethan said he liked my design but thought I should add some sort of navigational system. I think this is good feedback as the design could be confusing to someone who is only viewing it for the first time.

Charles: Charlie said the colours were too imposing on the audience and I agree, I believe I need to tone down the colours to perhaps a coral tone to seem more friendly towards my audience as having such bold colours contradicts my laid-back nature and doesn't work in context.

The final net of my leaflet

Evaluation

On final evaluation, I feel this project has given me some engaging hands-on experience in identifying my target audience in-detail and has allowed me to find my own design process to a tee. I think this brief has taught me to strengthen my time-management skills as I created a plan and executed it in the correct time frames, and having such a skill as a habit would benefit me greatly. The parts I enjoyed most about this brief was the weightlessness of a week long brief where I was able to experiment more without being stressed out about how much work I had to do, as usually I always stress about how I need to get the work done as fast as I can so I have enough time to tweak it and this can sometimes degrade my idea generation work greatly.

Another part I enjoyed about the brief was the fact that I could design out of the style that I usually design for. I feel that to get the most out of my studies I need to try and experiment with different styles that I wouldn't usually design in. This helps me develop as a designer because I am able to broaden my knowledge to help me when I enter the industry.