OUGD504 - Design Production [SB1] - Idea Development

This was the first mockup I created for my first design. I tried to create a leaflet that would cut out to reveal the layers beneath. I found this very hard to create because lining up the different layers perfectly took many test prints and simply wasn't functional with how precise the folding and text placement was. I was thinking about aesthetic and forgetting about function so I decided to change my idea.

I then decided to change my leaflet into a smaller fold with many panels, as it would engage with my audience on the basis that it's a maze, and you have to get through every element of the design process stage by stage. I think this would be effective to do because the unusual size and unfolding process would attract people more than a traditional leaflet fold, and I think people prefer to see original designs on such a well-documented topic that would surely have come up in their design careers before.

This is the net of the design I produced. I came to this arrangement through two key selling points:

1. Ease of Access
2. Engagement with the Audience

These two points were the driving force for this design, because I believe this brief was about your personal design process, and I like to think I am a laid back designer that has a more fluid version of designing. Hence the reason that you can read the leaflet however you want. There is an order proposed in the leaflet, but you are able to read it in whichever order you want, or you can even open the page up and take it all in at once. I tried to add in some original tips of which I've never heard before, and I added in some humorous content to invite my audience in and to convey my laid-back way of working.

I think this works well because the script text connotes friendliness and fluidity really well, and I think the fold of the leaflet is original in its' concept and in turn would attract my target audience to picking up my leaflet instead of another with another fold e.g a traditional double gate fold (not invalidating the double gate fold however!).