OUGD504 - Design Production [SB1] - Primary Research

       Primary Research

We spent the morning in the studio experimenting with simple newsprint, trying to create folds for our leaflet. I created a number of folds all with ranging intricacies, some of which I like and would use and the others that I thought were not effective for one reason or another. Below are some images of each fold I created.

First Fold: 4 Panel

The four panel I created was meant to be more functional than intricate, but I added some flair to it by cutting some of the front and back panel off, to reveal what was underneath. I feel this would lure the audience into the rest of the leaflet by showing only slightly what the information was inside. If professionally folded and with proper stock I feel I could create an effective leaflet that could be easily made. The net of the leaflet is simply one sheet of A4 folded into squares. I feel this reflects my design process as I tend to have a linear process but I am always excited to start a project, hence only showing part of the front of the leaflet to get straight into the process.

Second Fold: Abstract Portrait

The second leaflet I created was not as effective as half of the back page was cut off, meaning you could only read a page and a half of information and this wouldn't be enough to demonstrate the whole creative process. The thinking behind this was similar to the first in that I am always excited to start a project. This fold works intricately but isn't as functional as the first.

Inspiration

I had a look at some of the existing folds on the internet and didn't come across many original ideas as most of the folds concentrated on functionality rather than how intricate the designs were. However, I did come across some that I liked and below are some of the images.

I feel this fold is effective due to the alluring nature of showing some of the content before you even open the leaflet. The concept of having some of the front cover cut off to show what's beneath is a smart way of being eye-catching and original without losing aesthetic appeal. Turning a simple leaflet design into something more in my opinion is a great improvement.

I like this design simply for the symmetry it brings, and the minimalism of the fold. An easy fold, however not one you would come up with easily. This is effective because cut off edges are in trend right now, and would appeal to a design audience (if that was who your brief was set towards.)

This is a very simple fold but it works well because of the way it stands, as if it was a plaque. The way this fold sits is in clear view of the audience and can be used for flyers or leaflets with eye-catching information on it. This is a fold used for functionality over simply aesthetic (although the shape of the fold resembles importance in the shape of a diamond.)