OUGD504 - Design Production [SB2] - Initial Research

For my Kickstarter brief I have chosen three different kickstarters that I like the look of and I feel I could improve on. My three kickstarters are:

Sweet Stone Ice Cream

I like the idea of creating a logo for Sweet Stone as it would be a style I have never done before, and the idea sounds like it isn't too far fetched to be believed. I would really like for this kickstarter to be successful and to have my logo attached to it because I feel this would really boost my professional design CV. I contacted the owner of the kickstarter, Rachel, about the brief and asking if I could produce some work for her to boost her potential to succeed with the kickstarter.

Overall, I really like the idea of creating a logo for Sweet Stone and I already have some initial ideas I have been thinking about.

Eclipse Foam Roller

Eclipse is a fitness company producing a new style of foam roller which I think would be interesting because fitness is one of my hobbies and as far as I can see Eclipse doesn't have a logo. 

I looked at countless kickstarter campaigns that were successful in order to determine why they had achieved such success. Other than having great ideas, the pitches that were successful usually were succinct and well designed. They emphasized their USP’s and what the product was useful for and how it would reward the contributor.