OUGD504 - Design Production [SB3] - Target Audience

The target audience for my book would be creatives in London and people interested in Soho primarily. The demographic for my audience would primarily be younger, aged between 18-30 that have grown up in the digital generation. I think in order to cater to this audience effectively I would have to research into similar publications that have been successful and identify common features between each. The target audience of this publication would be individuals interested in type culture and design in general. This is because typography is a niche subject to be interested in so it would be aimed at a smaller degree of the public. The publication would have to be produced to a high standard in order to appeal to this niche audience because of the level of knowledge of publication that my audience would possess. They would be able to acknowledge quality so that would be a priority of mine during the creative process.