My research involved looking at publications similar to mine to see how they presented similar imagery. I did this to not only make sure I was original with my work, but to try and identify any trends involving London’s typography. I didn’t find many examples but I did find some examples including a website documenting some of London’s best works of type scattered throughout the city.
I also got to do some primary research which I don’t often get to do and that included walking around the streets of London to get a feel for the design produced and to identify what was common between the different shops. I found that the majority of popular shops were designed with modernism in mind, and were usually simply designed but with effective branding including bold logos and smart one-liners.
I used this information in my final design by sticking to the conventions of the design in London, but also experimenting with different production techniques, mainly scanning. I used the mix of urban utopianism and dystopianism as inspiration to alter a perfect typeface into something glitched and abnormal.
No comments:
Post a Comment