Friday, 6 May 2016

OUGD505 - Design Practice 2 [SB2] - Jonathan Barnbrook

I attended a talk by Jonathan Barnbrook on his work and methodologies with his career. He talked about the work he did with David Bowie and the work he did for Dismaland, along with the work he does with his studio aptly named Barnbrook. I found this talk extremely motivating as Jonathan had a different approach to most of the corporate studios I have attended talks with, and I felt that he was more genuinely passionate about graphic design than most. This talk inspired an idea for my studio brief 2 project in which I am trying to campaign against gentrification.

If I am trying to fight gentrification, there's no point in trying to start a social media campaign where only like-minded individuals will join in. Instead, I intend to plaster the City of London and Waterloo and City line with content I produce against gentrification. I feel this will target the audience this is meant for much more directly which relates to the context of my project, direct address.

In conclusion, the talk with Jonathan was extremely rewarding and has taught me that the most complex design solutions aren't always the ones that generate the most exposure for a project.

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