OUGD504 - Design Production [SB2] - Evaluation

I really liked the logostarter project and the briefs in the second year in general. They have been a lot more open and we have been able to specialise more as opposed to last year when we had to follow stricter guidelines which wasn't always representative of the industry. I have produced a piece of work that made correct usage of primary and secondary research in order to make a logo that clearly appeals to the audience, engaging them in two different styles, one being contemporary and the other being nostalgic. This primary and secondary research was more in-depth than I would usually do and I really feel that this helped me broaden my horizons in terms of the idea generation I produced. If it hadn't been for the depth of research I went into, I wouldn't have found how to effectively create a successful kickstarter campaign as advertising on kick =starter isn't the same as advertising in the real world. I have taken into account how my work will be shown in terms of print and web, and noted the limitations of both including legibility, scalability and colour, these all being important aspects of my final design. This was difficult for me, as I ran into quite a few difficult elements of my design such as creating a logo that sent mixed messages (three ice lollies doesn't commonly connote an ice cream parlour.) Although the brief was to make a logo for web, I have also explained the usage in print and in real-life scenarios including vinyl printing and the like. I think this is useful because it adds another element of planning to the brief, and shows more of what my final product would look like if the brief carried on. If I had more time, I would print a suite of collateral to show the usage of my branding in real terms. I think this would help to give a realistic look at how the logo would operate in different  In terms of things I could improve on in the future and what I have done well and not so well, I think I could try to create more physical mockups of my work, such as screen printing on some collateral like a paper bag, which would give much more of a vision of what I want my brand to look like. I think this would show more of what I have researched and why I think it would work. I also think I could become more diverse in my idea generation, which has been an ongoing issue for me. I need to be able to create a multitude of ideas without becoming attached to any before I have researched each of them. Overall, this was a fun brief and I liked that we were encouraged to contact the author of the kickstarter, I feel this gave us experience on how freelance graphic design would work and I personally found out how hard it was to get people to respond to you promptly. It was hard to get regular feedback from the person I was doing work for, even though they were getting the work for free.