OUGD504 - Design Production [SB1] - Evaluation

I felt that my leaflet worked well in concept but in execution I made the net too complex to open and close, giving my audience too much hassle for something they would be reading for about a minute. I feel this draws away from my design but on the other hand, I have learnt from this and in future I will keep in mind to create things that strike a balance between originality and functionality. I thought about my demographic well and took into account my limitations in terms of stock and how easy it was to fold, how the text would show up and if the folds would effect the colouring of the edges. I think these are things that can be overlooked and the smaller details can add up to big problems with the concept. I feel the typography goes well with the informal tone of voice, and I think the tips given in the leaflet are original and make the leaflet more fun to read. The bright colours of the leaflet make it eye catching which attract the eye as my leaflet will probably be one of many so it needs to be able to cater for either a glance or an in-depth read alike. 

If I could redo this brief, I would definitely try to create more nets as I feel the four I made were too general, and didn't offer me enough of a basis to develop. However, one of my strong points was creating a net that also fit my informal tone of voice and this is something I should apply to more of my work, as I should take into account the production methods of my briefs more. I did take into account how eye-catching the leaflet would have to be, as if it was too plain it would easily be overlooked. I would also experiment with screen printing my designs, as originally I wanted to create my pages neon cyan and red which obviously couldn't be achieved with digital print methods. However, due to money constraints at the time I was not able to print at the highest quality possible and this is something I will definitely give more priority in the future. 

Researching into different leaflet designs definitely helped me try to come up with an idea that fit the brief, as I could see what the most popular nets were and act accordingly. However, I had to be careful that I didn't end up taking too much inspiration from other people and end up creating an idea that is hardly even mine anymore. I did this by brainstorming what made each leaflet successful, and instead of taking the aesthetic design choices away from the leaflets, I would take the conceptual design points away such as a leaflet cutting away part of the front page to reveal what was within which would interest a reader to see what was inside. 

In conclusion, I feel that this was a brief that I had trouble with, due to me overcomplicating my design to try and make something original, but I have definitely learned a valuable lesson from this brief.