The final critique for my project was very informative, people seemed to be impressed with my work but what I took from it was to blog some of my design decisions in very specific detail.
Why did I design my booklet the way I did?
I designed my booklet in order to appeal to an audience of trendy, modern individuals interested in art forms in general, not necessarily just people who collect sneakers. This was to appeal to a wider audience and hence I had to add information about the shoe as well as just showcasing it.
Does my product solve the problem in my brief? Why?
I think my product does solve the problem I set in my brief in that not many people are aware of sneaker-collecting and I aimed to create an inclusive booklet to introduce people to information that would take a while to collect themselves. I tried to make my booklet friendly to all with a neutral, simple design and I tried to showcase the best sneakers in the industry today (out of all the Air Max, that is.) I think I achieved this as after showing my booklet to people in the Graphic Design facebook group, people have mentioned that they learnt from this booklet and some of them even said they were interested in researching the subject further (see below).
Where would you see this kind of booklet? Why?
I would imagine my booklet being shown in a quirky bookshop such as Colours May Vary or a sneaker store such as size. The former being because it fits the audience of CMV, a niche subject with a well designed medium of which creatives would be interested to learn about, mostly due to the design aspect appealing to individuals with a design eye. The latter because of the content mostly, and because Size? themselves try to brand sneakers as art forms with some of their stores having sneakers held up by podiums as if the store were an exhibition themselves.
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