With my COP topic being on the future of advertising, I thought I would use the content of my essay to inform the work I create. With such an emphasis on word of mouth being the most powerful advertising tool available to companies, I have decided to create a platform for the world to review whatever they want. From bicycles, to books, to babysitting services, everything will be able to be reviewed and categorised. I think this would be an extremely helpful tool for everyone involved, however the main drawback would be trying to attract an audience in the first place as obviously the website becomes more useful the more people there are reviewing on it.
I think one of the most effective ways to attract the audience I need to the website would be to give the audience power over what they see. The website would be decided by the audience, instead of for the audience. This links in with the ethos of the website as the audience controls the majority of the content they see, and with it running as a small-scale democracy, the target audience will feel in control and of worth to the website.
An issue with this website however would be by means of funding. Ethically, the website would never be able to accept donations from companies in fear of becoming corrupt and tipping the scales of reviews for the companies who are able to offload massive amounts of money. The same goes for having advertisements on the websites for companies, as that would seem unfair and contradictory to the mission statement of the company itself.
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