Wednesday, 18 March 2015

PPP - Studio Brief 02 - Self Branding - Idea Generation

In order to create a successful identity for myself I knew I had to look closely at what my beliefs were as a designer and the sort of mood I want to give off to people who interact with my identity. I decided the best way to do this would be to make a simple brainstorm of my hobbies and interests, and what I am interested in in terms of design specifically. With this in mind, I would be able to make an identity related to this that would convey my personality quickly to an employer or client.

I knew I wanted to convey my fascination with modernist design especially, so that was going to be my starting point for the design aspect of the identity.

I first drafted a brainstorm with information about me, to try and work out what elements I should portray to employers about myself, such as hobbies and my design ethos. I have always been a strong believer that communication is the main element in graphic design for a client. Without communication, it's extremely difficult to find a common ground in a final piece of work. I believe in creating a strong relationship with a client, by doing that you are able to create work that really is appreciated. To achieve this, I had to brand myself quite informally. I had to create a business card I could hand an employer after a conversation and get them to remember me from my business card alone.

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