Design Process - Study Task One -

We were set the task to make up a concept for the Monarch Airlines company that suited their current audience and didn't change their core values. We first decided to research the company and what they stood for:

This paragraph gave us the insight that we had to update their

branding to adapt to the industry as we felt that their concept

       was not as strongly reinforced by their concept as we would like.

These three factors are their main selling points and

 the fact that they operate three different sectors of travel

 means their concept is to provide a whole experience,

 with their emphasis on great customer service too.

After we had researched the history and backstory of the company aswell as their main selling points, we tried to think about what Monarch stood for. We decided that the element they seemed to care about the most was their customer service, they say it's unrivalled in how good it is. They also like to advertise that they are a low-cost airline, which we found quite ironic since the word Monarch is defined as a ruler or emperor, something not commonly related to low-cost.